Natura now offering Innova brand to pet chain stores

Natura Pet Products has announced that it will be offering all pet specialty retailers, including regional and national pet specialty chain stores, the option to purchase Innova branded products directly from the company's Fremont plant. Natura has said that it will continue to distribute and support the Innova brand in the independent pet specialty retailer channel.

March 2, 2011

Natura Pet Products has announced that it will be offering all pet specialty retailers, including regional and national pet specialty chain stores, the option to purchase Innova branded products directly from the company's Fremont plant.

Natura has said that it will continue to distribute and support the Innova brand in the independent pet specialty retailer channel. Additionally, EVO, California Natural, HealthWise and Mother Nature brands will continue to be sold exclusively in independent pet stores.

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EPISODE 89: How does working in human food versus pet treats compare?

Although pet food companies may find themselves wondering what the next regulatory update may bring, it will still pay dividends to maintain strong compliance programs.

How to approach regulatory uncertainty

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EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

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Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

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Pet food mergers and acquisitions cautious but continue in 2025

The go-go days of 2021 may be behind for the pet food industry. However, M&A continues, although with more discipline and patience than before.

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How cats stole Indonesia's pet food market

Cats are the dominant pet in Indonesia, leading to success for the country’s cat food segment.

Indonesia has long since gone to the cats, with the balance tipping in their favor both in tonnage and in dollars when it comes to the pet food market.

Royal Canin named official nutrition partner of The Seeing Eye guide dog organization

Royal Canin USA Inc.

Royal Canin will provide specialized nutrition for guide dogs across all life stages through new partnership with 95-year-old nonprofit.

Royal Canin The Seeing Eye

Czech pet food giant to take over Polish company

Vafo Group seeks to acquire distributor Azan, while Fressnapf opens 41 new stores across Europe in Q1.

Vafo Group operates nine production facilities in Europe and has subsidiaries in the Czech Republic, Austria, Finland, Germany, Sweden, Poland, the UK as well as Estonia.

MAWS Act would fund use of invasive blue catfish in pet food, animal feed

The bipartisan federal bill would establish a NOAA pilot program providing grants to pet and animal food companies to develop supply chains for blue catfish harvested from the Chesapeake Bay.

Under the MAWS Act, NOAA would administer grants to pet and animal food manufacturers to use the invasive blue catfish which is threatening the Chesapeake Bay on the Atlantic coast of the U.S.

Study: Novel postbiotic ingredient cuts dog itching by 20%

New indole-rich postbiotic is said to offer a science-backed solution for canine skin health that outperforms existing probiotic alternatives by 2.5 times.

A new clinical trial found that dogs receiving an indole-rich postbiotic showed a 20% reduction in scratching and 27% improvement in perceived itching compared to placebo in just 14 days.

WH Group enters European pet food market by acquiring Poland’s Pupil Foods

Pupil Foods specializes in wet and dry cat and dog foods, supplying European markets including the United Kingdom, Germany, Hungary and Serbia.

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Natoo donates 54,000 meal toppers to support shelter animals

Natoo Pet Foods

Pet food manufacturer partners with Greater Good Charities to distribute $82,300 worth of protein-rich toppers to shelter animals nationwide.

Natoo Meal Topper

i‑Tail Corporation names Tin Shu Chan as CEO

Veteran from Thai Union steps in as i‑Tail prepares for its next global expansion.

Carbs may not increase cats’ body fat or insulin resistance

While carbohydrates have a bad reputation in current human and pet diet trends, evidence suggests that carbs may not always be metabolic villains.

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Petfood Forum 2025: Innovation, trends unleashed

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Concurrent education sessions will cover AI in pet food, the pet microbiome, functional ingredients, novel proteins, innovative processing technologies and more.

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