Natura Pet Products has announced that it will be offering all pet specialty retailers, including regional and national pet specialty chain stores, the option to purchase Innova branded products directly from the company's Fremont plant.
Natura has said that it will continue to distribute and support the Innova brand in the independent pet specialty retailer channel. Additionally, EVO, California Natural, HealthWise and Mother Nature brands will continue to be sold exclusively in independent pet stores.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.