Mars Petcare launched Marine Stewardship Council certified products in UK stores as part of the company's commitment to use only sustainably-sourced fish in all products by 2020.

Select packs of Mars Petcare’s Sheba and Whiskas petfood lines for cats are MSC-certified and available in UK stores.

Mars Petcare says it aims to achieve the following across its entire petcare portfolio as part of the MSC product certification: use only fish from 100% sustainable wild catch and sustainable aquaculture sources; replace all wild catch whole fish and fish fillet with sustainable fish by-products and sustainable aquaculture; and use only sustainable alternatives to marine fish ingredients.

“For consumers, making the best environmental choice can be tricky – especially when you are trying to apply the same ethical values to all aspects of your weekly shop. Making sustainable seafood choices can be a particular challenge, whether you are looking for sustainable haddock for the family or cat food for the family pet," said Toby Middleton, MSC-UK manager. "By sourcing MSC certified fish and using the MSC ecolabel in these new ranges, Mars Petcare has made it simple for cat owners to shop with confidence and to reward sustainable fishing practice – even when buying for pets.”