The Government of Canada will invest US$175,000 in the Pet Industry Joint Advisory Council of Canada to help develop global market opportunities for Canadian petfood products, according to an announcement by Agriculture Minister Gerry Ritz.

The federal investment will be provided through the US$88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies. PIJAC Canada will use this investment to build relationships with new and existing customers, as well as increase the sales, exports and value of its products. The Canadian group will also attend US and other international trade shows, and participate in outgoing missions.

To find out more about this program, visit: www.agr.gc.ca/agrimarketing.