Innova will launch its line of holistic petfood products in all Petco and Unleashed by Petco stores in May 2011.

Innova says its natural, holistic petfood is available as dry food, canned food and treats, for both dogs and cats. In conjunction with the new brand hitting shelves, Petco encourages customers to enter a sweepstakes that asks a variety of multiple choice questions about Innova. Those who answer the questions correctly will be entered for a chance to win the grand prize of a US$5,000 American Express gift card, a US$500 Petco gift card and a one-year supply of Innova petfood.