According a 2009 survey commissioned by Petco, 60% of pet owners said they needed better information to choose healthy food for their pets. Petco responded by launching a national pet nutrition education campaign for consumers which includes educational materials, pet nutrition guidance and a minimum of two trained nutrition experts in every one of Petco’s 950 US stores to help guide consumers to make smart decisions for their pets needs.
According to the survey results, nearly 80% of pet parents are confident their pet’s food is healthy and nutritious, but only four in 10 say they understand petfood labels. Results also show that whether choosing food for their families or their pets, most Americans are paying attention to nutritional value. The survey highlighted a significant disconnect between pet parent confidence in the nutritional value of their pet’s food and their ability to evaluate petfood value by reading package labels.