Humane Products Marketing Inc. recently entered the pet supplement market with the launch of its first product line, under the name Gimme Shelter.
HPM, a Miami, Florida, USA, for-profit business, was established by the non-profit Humane Society of Greater Miami Adopt-A-Pet. HPM's profits from the sale of its animal-related products are distributed to support the cause of adoption-guarantee shelters.
The Gimme Shelter brand includes three supplements for dogs: Gimme Health, a multi-vitamin; Gimme Beauty, a skin and coat nutraceutical; and Gimme Strength, a hip and joint supplement. The products may be purchased at www.gimmeshelterpet.com/index.htm.
HPM says it plans to donate more than half of its after-tax profits to participating animal organizations. HPM works with companion-animal organizations that share the adoption-guarantee philosophy of saving all healthy and treatable animals in the organization's care, with euthanasia only reserved for untreatable and unadoptable animals.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.