In addition to the Venison Meal, Lamb Meal and Chicken Meal formulas in the California Natural line, a Kangaroo & Red Lentils formula and Salmon Meal & Peas formula were added for adult dogs. The two new formulas are available in 5 lb., 15 lb. and 30 lb. bags. The dog food can be purchased at independent pet specialty retailers beginning in November 2011.
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
