Bravo!, a maker of raw petfood diets added two new proteins to its product portfolio. Beginning in February 2012, both USA-made duck and New Zealand-made lamb blends will be available in the burger petfood format.
The petfood company says its duck and lamb formulations contain a blend of meat, organs, bones and vegetables, and contain no grains, fillers or preservatives. Each package contains 10 8-oz. burgers, which are individually-wrapped and packaged in a freezer-ready bag.
“The burger format has really caught on with consumers, especially those who are new to feeding raw and are coming into the category in droves,” said David Bogner, Bravo! co-founder. “Based on the success of our recently-released duck feet treats, and our New Zealand lamb products, the logical next step was to offer these proteins in a burger format.”
Bravo! will support the launch of the new offerings by including a free 8-oz. sample burger of either the duck or lamb in all of its current burger blend products, including chicken, turkey and beef, being distributed throughout February 2012 and March 2012. In addition to the free sample, each bag will include a US$5 off coupon good on the purchase of a full-sized package of either duck or lamb burgers.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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