Alltech will host the 2012 Animal Health and Nutrition Symposium on May 20-23, with a focus on the "SMART Revolution": SMART ideas, SMART industry leaders, SMART use of resources, SMART business practices and SMART nutritional solutions.
SMART is an acronym for specific, measurable, attainable, realistic and time-bound, the five criteria Alltech says a business case should encompass to increase the chance of success.
Among the topics are: Keeping your companion animals healthy: Genetic factors and nutritional solutions for maintaining a healthy body condition and preventing obesity; Growing grain grab in a growing industry: Smart alternatives to scarce ingredients; Fish meal replacement in a rapidly expanding industry - The algae revolution; Creating Raving Fans - Marketing excellence; Getting closer to customers: Understanding generational differences for successful messaging and media; The YUM experience in China: Successfully transforming a global brand for local success; and First mover advantage: Emerging consumer trends.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu