Alltech to host Animal Health and Nutrition Symposium in May
2012 symposium will focus on SMART business criteria.
Alltech will host the 2012 Animal Health and Nutrition Symposium on May 20-23, with a focus on the "SMART Revolution": SMART ideas, SMART industry leaders, SMART use of resources, SMART business practices and SMART nutritional solutions.
SMART is an acronym for specific, measurable, attainable, realistic and time-bound, the five criteria Alltech says a business case should encompass to increase the chance of success.
Among the topics are: Keeping your companion animals healthy: Genetic factors and nutritional solutions for maintaining a healthy body condition and preventing obesity; Growing grain grab in a growing industry: Smart alternatives to scarce ingredients; Fish meal replacement in a rapidly expanding industry - The algae revolution; Creating Raving Fans - Marketing excellence; Getting closer to customers: Understanding generational differences for successful messaging and media; The YUM experience in China: Successfully transforming a global brand for local success; and First mover advantage: Emerging consumer trends.