Online Extra! What do retailers want from you?

Couldn't make it to Petfood Forum 2009? Not to worry - view the presentation Rick Rockhill, Petco VP, gave to our audience on what retailers want from petfood manufacturers.

A retailer's advice to the petfood industry

Rick Rockhill, VP/division merchandise manager of dog consumables for Petco, www., has these suggestions for petfood manufacturers:

  1. Innovate or die;
  2. Invest in new technology;
  3. Get close to your consumer;
  4. Resist temptation to be all things to all people;
  5. Never, ever compromise on quality; and
  6. Keep the pet specialty channel special (strong independent pet stores are the lifeblood of the pet industry).

Popular Stories