Couldn't make it to Petfood Forum 2009? Not to worry - view the presentation Rick Rockhill, Petco VP, gave to our audience on what retailers want from petfood manufacturers.
A retailer's advice to the petfood industry
Rick Rockhill, VP/division merchandise manager of dog consumables for Petco, www. Petco.com, has these suggestions for petfood manufacturers:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.