Couldn't make it to Petfood Forum 2009? Not to worry - view the presentation Rick Rockhill, Petco VP, gave to our audience on what retailers want from petfood manufacturers.

A retailer's advice to the petfood industry

Rick Rockhill, VP/division merchandise manager of dog consumables for Petco, www. Petco.com, has these suggestions for petfood manufacturers:

1. Innovate or die;
2. Invest in new technology;
3. Get close to your consumer;
4. Resist temptation to be all things to all people;
5. Never, ever compromise on quality; and
6. Keep the pet specialty channel special (strong independent pet stores are the lifeblood of the pet industry).