FAMSUN held a global launch ceremony for its new premium brand FAMSCEND in Yangzhou, China, where the company is headquartered. The event brought together more than 160 industry leaders and partners from the food and pet food sectors.
The launch marks FAMSUN's entry into the pet food and healthy human food equipment industry. The company announced FAMSCEND's mission as "Innovating to nourish a better world" and its vision as "A trustworthy partner, always."
"FAMSCEND is not only a new logo, but also our solemn commitment to the high-end market and global clients," said Jack Chen, president of FAMSUN. "We will push the boundaries with our ambition of 'ascending', drive the digital intelligence upgrade with our capability of 'innovating', and ultimately serve the global food industry with our mind of 'nourishing', all contributing to a better life for humanity."
Jason Fan, vice president of FAMSUN, said the brand responds to market demand. "Currently, consumers' demands for food safety, nutrition, and quality have reached unprecedented heights," said Fan. "FAMSCEND will face the industrial challenges and empower its global clients with more stable, efficient, and intelligent solutions."
FAMSCEND outlined four operational pillars: customer-oriented innovation through its U.S.-based research and development center and laboratory; full lifecycle systematic solutions covering project design, installation, operation and maintenance; data-driven intelligent decision-making using IoT and big data technology; and open partnerships with industry suppliers and customers.
The launch ceremony included seminars on manufacturing technologies, processing solutions and market trends. Representatives from companies and industry experts from Southeast Asia, Europe, South America and other regions participated in discussions. International clients said FAMSCEND's solutions and business approach provided references for addressing industry challenges.
FAMSUN is an agri-food equipment supplier based in China.
