Natura’s new website shares the regions where Natura’s ingredients are sourced on an interactive map and presents a narrated video tour of the company’s plant in Fremont, Nebraska, USA, with profiles of employees working in manufacturing and product development at the plant. The site also features ingredient infographics that highlight benefits and fun facts, a timeline of brand milestones, and information on the company's safety and quality checks performed at Natura's Fremont Innovation Center.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu