Among the new products are 9 new Wellness CORE grain-free recipes for dogs and 12 new Wellness CORE grain-free recipes for cats, 16 newly reformulated Wellness Simple: Limited Ingredient Diet for Dogs recipes, and 12 extensions to the line of grain-free Wellness Cubed, Sliced and Minced Canned Cat Cuts recipes.
New canine recipes include: Dry CORE Puppy Formula; Dry CORE Small Breed Formula; Canned CORE Beef, Venison & Lamb Formula; Canned CORE Weight Management Formula; Canned CORE Turkey, Pork Liver & Duck Formula; and Canned CORE Puppy Formula. New feline recipes include: Dry CORE Kitten Formula; Dry CORE Turkey, Turkey Meal & Duck Formula; Dry CORE Indoor Formula; Canned CORE Kitten Formula; Canned CORE Beef, Venison & Lamb Formula; Canned CORE Turkey & Duck Formula; and Canned CORE Indoor Formula.
New Wellness Simple: Limited Ingredient Diet dry and canned canine formulas include: Simple Duck & Oatmeal Formula; Simple Turkey & Potato Formula; Simple Salmon & Potato Formula; and Simple Lamb & Oatmeal Formula.
Additionally, the Wellness Cubed, Sliced and Minced Canned Cat Cuts line was expanded with a new 5.5-ounce can size in the flavors of chicken, turkey, salmon and tuna, in cubed, sliced and minced textures. The line also includes chicken-free and fish-free varieties in every form.
New Wellness recipes are available at pet specialty retailers in the US and Canada.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.