The report, a comprehensive study of pet products used by Ukrainians, represents the different groups of pets owners; indicates the types of petfood and goods used for pets; describes the purchase behavior of consumers (awareness and usage of petfood brands, places of petfood and goods purchases and attitude toward petfood prices); and outlines factors influencing the decision about choosing a brand. The report, based on data collected directly from Ukrainian consumers under the COMCON Trends research conducted in July 2011 and August 2011, also provides profiling data of consumers who purchase petfood and pet goods, including demographics and lifestyle.
The "Pet Food and Goods Users in Ukraine" report can be purchased online.
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