Petfood manufacturer C&D Foods Group recently acquired Danish private-label company Arovit Acquisitions for an undisclosed amount.
The deal would give the combined petfood company turnover of about €320 million (US$412.9 million) in 2012, according to Philip Reynolds, C&D Foods CEO. The deal is subject to competition clearance in Germany.
“We will hopefully now have a customer base that stretches right across Europe,” Reynolds said.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.