Living Hope Church in Vancouver, Washington, USA, recently collected 19,600 pounds of petfood in seven days to break a Guinness world record held for seven years by a South African supermarket. The collection of petfood by the church sets a new world record for "Largest donation of pet food in seven days," according to the World Record Academy.
The church collected the petfood from April 30-May 5. Senior pastor, John Bishop, said nearly two-thirds of the petfood collected was dog food, but hose feed, goldfish flakes and small animal food was also collected. After being weighed, the petfood was donated to a handful of Clark County animal charities, including 4,000 pounds to the Humane Society for Southwest Washington and 769 pounds to Northwest Battle Buddies, which provides service dogs to combat veterans with post-traumatic stress disorder.
The previous Guiness world record was set at the Pick 'n' Pay Supermarket in Boksburg, South Africa. The 13,011 pounds, 3 ounces of petfood collected from September 1-7, 2006, was donated to the Boksburg Society for the Prevention of Cruelty to Animals.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.