Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.