Online grocer FreshDirect launched its Pet Shop page, featuring natural and national petfood brands, treats, toys and pet care options for cats and dogs. The grocer will now carry brands including Greenies, Wellness, Canidae and Natural Balance, as well as an assortment of Ellen DeGeneres' Halo products.

In addition to offering all customers 20 percent off of their first two orders from the Pet Shop, FreshDirect will donate a portion of October's Pet Shop sales to benefit Maddie's Corner. Founded by actress and singer Kristin Chenoweth in honor of her beloved Maltese, Maddie's Corner brings attention and support to animals in need and groups working on their behalf, as well as highlights the many ways animals help people and enrich lives.