National Geographic and PetSmart announced in October a partnership for a line of new products set to launch in spring 2014 to be sold in the US, Canada and Puerto Rico. The National Geographic-branded products will initially focus on pets such as fish, reptiles, birds and small animals, and it will include petfood, habitats and accessories.
National Geographic's net proceeds will go toward supporting the conservation of animals and their habitats. National Geographic will also provide educational content for pet parents, including information on pet diets, habitats and natural behaviors. The products will be simple to use and complementary to pets' natural environments.
"Pets play an important role in inspiring people to learn about animals and their natural environments," said Terry Garcia, executive vice president of National Geographic Mission Programs and president of Licensing. "Through this partnership, National Geographic will combine its extensive research with PetSmart's deep commitment to pets and offer products that create fun, educational experiences for people and families who love pets."
"National Geographic's trusted reputation will enhance our customers' experiences with fish, reptiles, small animals and birds in a new and authentic way," said PetSmart CEO David Lenhardt. "Whether it's a habitat designed for better viewing or access to research about the animals' lives in the wild, we hope to bring our pet parents new information and closer relationships with their pets."
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu