Henriette Bylling, CEO of Aller Petfood, says: "With this transfer of management, we produce in-and hence also service-three important geographical areas. The EU market through the Danish plant, Russia and the CIS countries through our two Russian production facilities and now also Turkey and the MENA countries."
Previously, Aller Petfood established business with companies in the Turkish market such as supermarket chain, Migros, which it estimates to account for 60 percent of total sales of petfood in the supermarket channel in Turkey. Aller will also take over supplying to online retailer Hepsiburid, as well as pet trade distributors Global and Beta, and brands including Buddy and Pets Choice.
Bylling said: "It is important to me that we have the same spirit in all divisions as with regards to quality. I will not say that I hold the golden recipe for success in all markets, but I will admit that we are going to use all the experience that has led to our success in Russia, to expand the business in Turkey. There is a lot of knowledge and know-how to be shared among the personnel in Denmark, Russia and Turkey. We are truly an international player."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.