Royal Canin will be a co-exhibitor with BTG Beteiligungs GmbH.
In discussions with BTG the opportunity arose for the company to be represented on a comparatively small show area. "We viewed this offer as an opportunity to demonstrate our close cooperation with BTG," says sales and marketing manager Steven Sagrodnik. Interzoo will also provide a platform for unveiling a completely new product line.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.