Royal Canin will be a co-exhibitor with BTG Beteiligungs GmbH.
In discussions with BTG the opportunity arose for the company to be represented on a comparatively small show area. "We viewed this offer as an opportunity to demonstrate our close cooperation with BTG," says sales and marketing manager Steven Sagrodnik. Interzoo will also provide a platform for unveiling a completely new product line.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.