Green Dog Gold is a superpremium complete natural food with a seafood-inspired recipe. Ingredients include swordfish, lobster, Beluga caviar, sea vegetable samphire, saffron, black PÃ©rigord truffle and wild brown rice. It also contains the company’s herbal premix formulation to help maintain intestinal and external hygiene while boosting the canine immune system.
The limited-edition dry food is available direct from Green Dog Food ‘on request only’. It comes packaged in 2kg packs, priced Â£200, five times the cost of the most expensive complete dry dogfood currently on the market. Orders will take up to 12 weeks to prepare and deliver.
Green Dog Food MD Simon Booth said the idea for the ultra-luxury product came following requests from some of the brand’s more high-profile customers. “We count some of the UK’s most affluent dog owners among our customers, including MDs, CEOs, celebrities and other VIPs, and for them, money is no object when it comes to treating their prized pets," he said. “A number of customers have asked if we could create a special recipe incorporating some of the finest foods to be found, and happy to oblige, Green Dog Gold is the result.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.