Pets Add Life (PAL), a nonprofit campaign focused on the benefits of pet ownership, is giving away a total of US$50,000 to three shelters across the US through its Second Annual Shelter Showdown Contest. Between October 22–November 19, 2014, shelter supporters and communities are encouraged to vote for their organization of choice once per day, and the shelters with the most votes win and will be announced November 19, during PAL’s National Get a Pal For Your Pet Day.

“We are so thrilled to bring the Shelter Showdown contest back, and ultimately help more pets find loving homes,” said Bob Vetere, president and CEO of the American Pet Products Association. “It was rewarding to give away US$25,000 to deserving shelters last year and we couldn’t be happier to provide even more this year. I strongly encourage communities to rally, vote and help spread the word!”

The Shelter Showdown Contest (open to all PetFinder organizations) will award US$25,000 to the grand prize winner with the most votes, US$15,000 to the second place winner and US$10,000 to the third place winner. To vote, shelter supporters can simply ‘Like’ the PAL Facebook page at facebook.com/PetsAddLife and click the Shelter Showdown app or visit www.ShelterShowdown.com. Participants can search and vote for their shelter or rescue organization of choice once per 24-hour period through November 19, 2014 at noon EST.