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on October 7, 2014

Pockets of success in petfood store brands

While overall petfood sales patterns have been less than impressive when it comes to private label brands, there are areas of opportunity and success.

As reported in Packaged Facts’ recently released Pet Food in the US (September 2014), overall sales patterns have been unprepossessing for private label petfood and treats Petfood and treat dollar sales were down 3.6% overall for the 52 weeks ending March 23, 2014, according to IRI multi-outlet tracking, including sales…

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