NestlÃ© Purina PetCare Co.’s second Better With Pets Summit, held in New York on Oct. 14, 2014, emphasized how technology and scientific advances are leading to a brighter future for pets. Speakers included 15 experts, including animal behaviorists, researchers and entrepreneurs.
"As a leader in the pet care industry, we believe it’s very important to bring together these remarkable speakers to share their knowledge of how pets deeply impact our own behaviors,” said Steve Crimmins, chief marketing officer for NestlÃ© Purina PetCare. "From a rocket scientist to a 14-year-old inventor, we've brought together some of the most amazing thinkers and storytellers from across cultures to showcase the many ways pets and people are better together—both today and tomorrow.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.