NestlÃ© Purina PetCare Co.’s second Better With Pets Summit, held in New York on Oct. 14, 2014, emphasized how technology and scientific advances are leading to a brighter future for pets. Speakers included 15 experts, including animal behaviorists, researchers and entrepreneurs.
"As a leader in the pet care industry, we believe it’s very important to bring together these remarkable speakers to share their knowledge of how pets deeply impact our own behaviors,” said Steve Crimmins, chief marketing officer for NestlÃ© Purina PetCare. "From a rocket scientist to a 14-year-old inventor, we've brought together some of the most amazing thinkers and storytellers from across cultures to showcase the many ways pets and people are better together—both today and tomorrow.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.