Dogswell L.L.C., a premium, high-quality pet consumables company, has acquired Natural American Pet Products (NAPP) and Natural Life Pet Products (NLPP). The financial terms of the transaction were not disclosed.
Natural American Pet Products is an SQF-certified production plant based in Joplin, Missouri, USA, that develops and produces high-quality premium chicken, beef, and duck pet treats. Founded in 1986, Natural Life Pet Products is based in Pittsburg, Kansas, USA, and specializes in premium, nutritious and flavorful petfood and treats using all natural ingredients.
“We are thrilled to welcome NAPP and NLPP into the Dogswell family,” said Brad Casper, CEO of Dogswell. “The additions of NAPP and NLPP give our company vertical integration in the premium, high-quality pet treat space. This will further our mission of providing pet parents with a continued and increasing supply of innovative, great-tasting petfood and treats, including jerky and other delicious and nutritious propositions.”
“We are excited about this new chapter in our company’s evolution,” said Kaleb Terlip, chief operating officer for NAPP/NLPP. “Dogswell represents an ideal fit for our employees, vendors and loyal pet parents, and this transaction will enable us to significantly increase production capabilities to support a rapidly growing portfolio of premium pet treats.”
Based in Los Angeles, Califoria, USA, Dogswell markets and sells brands under the Dogswell, Happy Hips, Vitality, Nutrisca, and LiveFree brand names throughout the USA and Canada.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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