Throughout the global economic crisis, the pet industry has fared well, with several Asian countries – China in particular – becoming great markets to expand into.
Bilateral agreements between China and its commercial partners, and free-trade agreements are boosting the pet sector in the Asia-Pacific region, which is already the most integrated commercial space in the world.
For these reasons and more, professionals in the pet sector should consider attending Pet Fair Asia 2015, which will be held August 27-30, 2015, at the Shanghai World Expo Exhibition and Convention Center.
The development of Shanghai Free Trade Zone, coupled with the exponential growth of a trade show like Pet Fair Asia are great opportunities to reach a large marketplace and develop business with several new territories at once. Being visible in China can provide access to other important markets, including Japan, South Korea, Taiwan, Malaysia and Thailand. The same goes for purchasing and sourcing opportunities.
In China, the health of its domestic market is changing the rules of international business: most pet products companies in China are now considering their own market as a priority. Local products are getting better – and export price higher – but Chinese consumers continue to prefer imported brands. A recent study by Euromonitor International indicates that sales in mainland China for premium dog food will keep growing by an average 13% per year for at least the next 5 years. The success of premium food, accessories, cosmetics and customization confirms the underlying trend of super-humanization in Asia.
Over the past 18 years, Pet Fair Asia has developed a very strong local then regional network. In 2015, the show will grow more than 20% with more than 700 exhibitors and 19,000 professional visitors expected (20% from overseas). Purchasing opportunities are clear with a wide choice of products and price range.
The new dedicated space for aqua products and live fish will be organized with local and international partners, along with on-site activities and competitions. Existing sections like the pet food and pet treat suppliers’ row or the veterinary area will return along with associated conferences: Petfood Forum China, Pet Hospital Management Meeting, International Pet Industry Summit and the Shanghai Veterinary Conference, all dedicated to a better understanding and anticipation of market trends.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.