Pet ownership in the US has hit an all-time high, with 78 million dogs and 86 million cats in 65% of households, according to the American Pet Products Association (APPA).
APPA says 80 million households in the US have a pet, including 8 million that are new pet owners. Thirty-three percent of minority households now have a dog or cat, also an all-time high.
The high rate of pet ownership means pet food sales will keep rising. Packaged Facts estimates that domestic pet food sales will rise 16% from 2015 to 2018 to reach $33 billion. Packaged Facts says frozen/refrigerated cat and dog food and cat treats led volume gains in 2014. The global pet care products market was $90 billion in 2014, according to Euromonitor.
In the US in 2014, 95% of dog owners bought dry food, 37% bought wet food, 34% bought both, and 78% bought biscuits/treats. Ninety-five percent of cat owners bought dry food, 51% bought wet food, 47% bought both, and 44% bought treats. Premium products made up for 42% of pet food sales.
Fifty-two percent of pet owners say they are looking for no byproducts in the pet food products they purchase, 50% are looking for all natural, and 47% are looking for real meat as the No. 1 ingredient.
Trends show pet owners are looking for exciting flavors and textures for their pets, such as gravies, juices, cheese and bacon.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.