More than 850 companies have registered for the China International Pet Show (CIPS) on September 4-7, 2015, and 1,000 exhibitors in total are expected to attend.
The 19th edition of CIPS will be the first time it has been held in Shanghai, at the newly constructed National Exhibition and Convention Center (NECC). This ultramodern exhibition complex is centrally located in the Hongqiao commercial district and enjoys a direct connection to Shanghai’s city airport.
CIPS is an important gateway to the entire Asian market, and alongside familiar Chinese industry heavyweights such as CATIDEA and Wanpy the exhibitors will include a wealth of international companies from countries such as Italy, Portugal, Turkey and the US.
“To develop a global market presence, CIPS is an important event alongside the established trade fairs in Europe. At the same time, it represents a particularly effective opportunity for us to test the sales potential of the growing Chinese market and serve our existing customer base throughout Asia and Australia,” said Adrian Bartlett of UK firm Doggequin.
The GlobalPets Forum Asia will also offer an opportunity for international networking this year. With the theme of Bridging business and culture, this event the day before the trade fair will bring exhibitors and visitors together for a cross-cultural exchange, discuss the special characteristics of the Chinese market and provide an introduction to the country’s contract law and import conditions, for example.
The supporting program held in conjunction with the trade fair will also offer participants added value in terms of information and the chance to cultivate contacts. The Sino-Japan Pets Forum is one of several other new formats offering an outstanding opportunity for international visitors to meet specially with wholesalers and suppliers from China and Japan. The China Aquatic Plant Masters once again focus on the trend toward aquascaping, and Pets and Beauties will introduce new products in the area of animal fashion.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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