Former vice president of Harrison, Holly Morrell, will continue to operate the company as international managing director. Morrell will work with the existing distribution network and looks to grow within those countries with the added marketing and promotional strength of Bosch Tiernahrung as well as with the addition of new products and new segments.
Harrison’s Canadian recipes will be continued with the added benefit of the strong scientific and technical expertise of Bosch Tiernahrung. Harrison developed and built the brands Genesis, Chicopee and Titan, with distribution in more than 35 countries. In addition to the current distribution areas, there are aggressive plans in place to develop in countries yet untapped.
Development opportunities in the bakery/treat segment will be an extension to Genesis, Chicopee and Titan’s dry and wet dog food, dry and wet cat food, extruded small animal food and cat litter products.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu