Purina Pro Plan is shredding perceptions of traditional cat food and who typically loves cats by launching the Purina Pro Plan #MenAndCatsContest to celebrate the new Savor Shredded Blend.
Purina Pro Plan is working to change the perception of dry cat food by introducing the new Savor Shredded Blend, an all-new mealtime experience that combines crunchy kibble and tender meaty shreds to provide extraordinary nutrition and exceptional taste.
In order to change how people think of who typically loves cats, Purina Pro Plan is partnering with proud cat guy and "Devious Maids" actor Gilles Marini to search for extraordinary men who own and love cats. We are asking that people nominate the cat guys in their lives or that those extraordinary cat guys out there enter themselves by sharing a photo of them with their cat on Instagram or Twitter using the hashtag #MenAndCatsContest and tagging @ProPlanCat from August 31-September 14. Those men could be featured in the 2016 Purina Pro Plan Extraordinary Men and Cats Calendar and win a year's supply of Savor Shredded Blend.
"I'm a man who loves cats and I'm proud of it. I am extremely honored to work with Purina Pro Plan to launch Savor Shredded Blend and show the world that there are lots of guys out there who love their cats," Marini said. "Since the first day we brought her home, our cat Penelope has become a very important member of our family and I can't wait for everyone to see all of the amazing pictures of my fellow cat guys and their cats."
The 2016 Purina Pro Plan Extraordinary Men and Cats Calendar will be donated to Purina Pro Plan Rally to Rescue, a network supporting hundreds of small rescue groups nationwide. Group members will be able to sell the calendars at rescue events to raise money for their organizations and promote pet adoptions.
"We're very excited to introduce Savor Shredded Blend as a whole new way to look at dry cat food, and to celebrate that, Purina Pro Plan wants to change the way people look at who typically loves cats, too," said Aaron Williams, brand manager for Purina Pro Plan. "We've seen so many fun photos of Gilles with his cat Penelope and having a proud cat ambassador like him on our team is the perfect opening for men to not only change the perception of who cat lovers are, but to also help rescue organizations across the country find loving, permanent homes for cats just like theirs."
The Purina Pro Plan #MenAndCatsContest kicks off on August 31, 2015, and ends September 14, 2015. Judging will be based on the following criteria:
For entry details and eligibility requirements and to learn more about Savor Shredded Blend, visit www.proplan.com/MenAndCatsContest. No purchase necessary.
By Lindsay Beaton
Whether you’re looking to enter the pet food world or have recently crossed the bridge from human CPG to pet food, here are some things to consider as you grow your business.
By Lindsay Beaton
As pet owners continue to ask more of pet food packaging, the sustainability movement rises to the top of challenges being addressed.