L Catterton made its initial investment in Nature’s Variety in 2008 and Agrolimen entered into a joint venture with L Catterton and other Nature’s Variety shareholders in July 2014.
“Our partnership with the team at L Catterton has been instrumental in positioning Nature’s Variety as the leading provider of raw and raw-inspired pet food,” said Reed Howlett, CEO of Nature’s Variety. “Since L Catterton’s investment, Nature’s Variety has quadrupled in size – an exciting growth trajectory led by game-changing innovation and our relentless commitment to making it simple for pet parents to feed their own pets the pure, real nutrition of raw.”
Howlett added that Nature’s Variety will continue to operate as a stand-alone company headquartered in St. Louis, Missouri, USA, and that the shift in ownership structure would not affect its philosophy, culture, or day-to-day operations.
“Our company purpose has been and will continue to be empowering people to transform the lives of pets,” Howlett said. “This purpose and focus has driven our growth and leadership in raw pet food – and it will continue to be the foundation of everything we do at Nature’s Variety. We’re committed to leading a movement toward better pet health and we look forward to working with Agrolimen to continue the considerable momentum we’ve achieved together in the past two years.”
“We have been privileged to work with a company so wholeheartedly devoted to its purpose, as well as to its leadership in bringing the highest-quality, natural ingredients to the pet food marketplace,” said Joan Cornudella, CEO of Agrolimen. “We look forward to a bright future as Nature’s Variety progresses in this next exciting stage.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.