Beneful has revamped their dry food line to align with consumer demands for high protein pet foods. Meat now is the first ingredient in chicken and beef varieties. Added sugar has been removed from all recipes.
According to the company, the Beneful’s recipes now include 22 grams or more of protein per cup. The dog food also includes vegetables and fruits, like spinach, peas, carrots and apples.
The new Beneful dry dog foods will be available nationwide by the end of August at the same price point as the previous recipes. Nestlé Purina PetCare Company manufactures Beneful.
Beneful’s new formulation reflects a continuing trend in pet food towards more protein and functional ingredients.
Pet food professionals can learn how to incorporate novel and exotic proteins into pet treats and food during the Petfood Innovation Workshop and Kansas State University (KSU) Pet Food Experience September 13-15. Held on KSU’s main campus in Manhattan, Kansas, USA, this hands-on event provides an immersive experience in creating unique new pet food products that can meet today’s demand for high meat and a focus on protein.
Pet food industry ingredient and technology suppliers will lead participants through making pet treats and other pet food products with novel proteins such as stabilized rice bran, pork protein powder, spray-dried plasma, exotic animals and vegetables.
On September 14, the KSU Pet Food Experience will feature the university’s faculty, students and other experts presenting their latest research on pet jerky treat safety, sorghum-based pet food, comparative species resistant starch nutrition and other topics.
Registration is currently open for both Petfood Innovation Workshop and the KSU Pet Food Experience.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.