Ainsworth Pet Nutrition is undertaking a pet food facility expansion in Crawford County, Pennsylvania, USA, reported the Pittsburgh Post-Gazette. Ainsworth makes celebrity chef Rachel Ray’s line of dog and cat food at the plant. The company has hired 92 new employees this year, as the pet food facility expansion continues.
Ainsworth’s business model focuses on marketing their product as a premium pet food, like those sold exclusively in pet specialty stores, but selling the pet food in supermarkets and similar mass market retail outlets.
In 2010, Dad's Pet Care changed its name to Ainsworth Pet Nutrition, following a restructuring of the company and a series of acquisitions made to expand its product offering, reported Petfood Industry. The company is based in Meadville, Pennsylvania.
The name harkens back to the company's founder, George Ainsworth Lang Sr., and his father, who began Dad's in 1933. In addition to the renaming, the company was restructured so that Dad's Pet Care, Ainsworth Specialty Brands and Ainsworth Custom operate as three business units, all part of Ainsworth Pet Nutrition.
Ainsworth also made a series of investments to diversify its products and expand the company, including the acquisition of Hampshire Pet Products, Targeted Pet Treats, Gaines of Canada, Back to Basics and Arkat Animal Nutrition.
Ainsworth, a privately owned company founded in 1933, has virtually doubled its sales in the last decade.
Amid the whir of conveyor belts and machinery comes a loud, rhythmic slap, as one after another, a worker takes a stack of empty dog food bags and smacks each one on a metal surface to make sure the top is open.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.