Petfood Forum 2017 and Petfood Innovation Workshop: Taste of Pet Food’s Future marked the 25th year for the Forum. Although the event is over, pet food industry professionals can still learn from Petfood Forum articles and videos.
At both the 2014 and 2017 events, speakers discussed top concerns in the pet food industry. While many of the same topics continued from 2014 to 2017, such as pet food marketing and sales, new technologies and trends have altered the focus on those issues. Petfood Industry recently reported on Petfood Forum by the numbers, and those numbers reveal changing trends.
Petfood forum speakers in both 2014 and 2017 discussed marketing, but now social media has become a dominant trend in pet food marketing. While 2014’s speakers discussed the use of videos online to sell pet food, 2017’s keynote speaker was a central player in the birth of social media giant Facebook.
While marketing strategies have adapted to new technologies between 2014 and 2017, the average price of the pet food itself continued the same trend - up.
Petfood Forum has grown dramatically over its history, as shown by a comparison of the 2014 event to this years.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.