Throughout the next year, Wellness Natural Pet Food will provide dogs who find their homes through GDRNE with more than 10,000 pounds of pet food while they wait to be adopted. Wellness Natural Pet Food will also be sending all adoptive families home with a special welcome home bag of treats, food and other pet supplies.
“At Wellness, we’re passionate about supporting organizations that share our same commitment to animals in need, and Great Dog Rescue New England has been saving dogs’ lives for years,” said Chanda Leary-Coutu, director of consumer experience at WellPet. “The foster families they work with contribute a tremendous amount of time and other resources to ensure dogs stay healthy while in their care, and we hope that our contribution helps these families out while also giving the dogs essential nutrition they so desperately need.”
Nutrition can play a key role in helping rescued pets transition into their new lives. Adopted dogs are often rescued from high-kill shelters and other organizations where health is not a priority. According to Wellness Natural Pet Food, meals made with quality proteins, fruits and vegetables can help dogs eat their way back to better health, including a shinier coat, improved digestion and a stronger immune system.
“Wellness Natural Pet Food’s support will have a profound impact on the dogs we rescue,” said Betsy Herald, assistant director of Great Dog Rescue New England. “We match thousands of dogs with families each year and being able to provide them with a natural source of food to keep them feeling their best will help make the jobs of our foster and adoptive families that much easier.”
Great Dog Rescue New England is a non-profit, all-breed rescue group who places homeless and abandoned dogs with volunteer foster families across New England as they wait for their forever home. Rescue organizations are often faced with the challenge of finding the means to support the large numbers of homeless animals in their care, and this burden will be eased for GDRNE thanks to Wellness Natural Pet Food’s contributions.
Businesses aligning their brands with various causes and charities is nothing new. But the pet food industry, with its dual goals of meeting human pet owner needs and providing the best products possible for the benefit of those pets, is in a unique position to do good on several fronts. Pet food companies getting involved with pet adoptions, working with shelters and rescues, spearheading various animal health initiatives, helping communities continue to care for their pets after natural disasters, and working to connect people in need with service animals are just some of the ways the industry gets involved on the human and animal sides of things.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.