Pet Food Market Trends / Something to Chew on / Pet Food Labeling
on December 5, 2017

Top 2018 pet food trends: clean label, full transparency

For pet food and its close sibling, human food, “clean label” has seemingly morphed, in just a few years, from fad to trend to all-encompassing consumer demand for full ingredient and product transparency. Though not clearly defined, understood or regulated, it’s here to stay, at least for a while.

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