Pet Valu, a specialty retailer of premium pet foods and accessories, collected pet food and supplies for local homeless animals as part of its annual “Thanks for Giving” collection drive in November 2017, raising a total of US$477,568 in donations – three times the amount that the campaign raised in 2016.
As a result of the month-long campaign, Pet Valu’s popular US$5 Feed-a-Pet for a week promotion raised US$344,608 in donations alone helping to feed 68,921 pets. Pet Valu also accepted pet product and food supplies in-store amounting to US$132,960 in donations.
As each Pet Valu store partnered with a local shelter or rescue to be the recipient of their collection, all customer contributions stayed in their respective communities and directly supported local homeless animals.
“The record-breaking numbers from this year’s Thanks for Giving campaign are remarkable and a true testament to the dedication and generosity of the entire Pet Valu community,” said Joe Dent, chief store operations officer at Pet Valu, in a press release. “By purchasing the US$5 food packages that will feed a dog or cat for a week, as well as all the pet product donations, our community has brought joy and holiday spirit to animals that might not otherwise get that.”
After recent hurricanes, multiple US pet food companies have reached out to pet shelters through pet food donations.
Pawluxury, a manufacturer of dog chews and treats, donated 20 pallets of rawhide, equaling a retail value of US$59,000, to rescue dogs affected by Hurricanes Harvey and Irma. The company, based out of Richmond, Virginia, sent these donations to Texas and Florida shelters in the heart of the destruction.
California-based pet food manufacturer Canidae Pet Food is supporting Hurricane Harvey relief efforts by partnering with SaveARescue to deliver over 25,000 units of premium pet food to local shelters in the affected regions in Texas.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.