Nestlé Purina has joined 40 other companies and institutions as a sustaining partner of the American Meat Science Association (AMSA). The AMSA relies on support from partners to maintain its ability to provide community and professional development programs as well as opportunities for individuals in the field of meat science.
AMSA’s sustaining partner program recognizes the organizations and institutions that provide financial and logistical contributions for the products and services offered by the organization.
“The addition of Purina to our sustaining partners broadens AMSA’s membership base significantly into the pet food space,” said Thomas Powell, AMSA executive director, in a press release. “This gives us new opportunities for facilitating collaboration in the meat science community in ways that many have not previously considered.”
As a sustaining partner for AMSA, Purina will have the opportunity to share knowledge and ingredient research from its network of scientists, nutritionists, behaviorists and veterinarians. Purina is specifically invested in ingredient research, specifically protein.
The Sustaining Partnership program enables participating companies and institutions to acknowledge and further align under a common goal to foster the principles of meat science and technology. The program includes five levels of partnership – Diamond, Platinum, Gold, Silver, and Bronze.
Purina’s network of scientists also research pet nutrition to combat obesity. Purina Pro Plan, a brand of US-based Nestlé Purina PetCare Co., recently developed a patented weight loss system, the Simply Fit product line.
The new product is particularly timely, as pet obesity continues to rise in the US. The Simply Fit system supports weight loss by changing pets’ calorie intake, not portion size. The efficiency of weight loss is calculated as total calories consumed divided by the percent of weight loss during the feeding period. This approach to weight loss is based on intermittent calorie restriction (ICR). Patented by Purina, ICR varies calorie intake over time. The method uses two foods — one with a base calorie amount (Metabolic Maintenance) and one with 25 percent fewer calories (Fat Burn) per serving.
By Lindsay Beaton
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
By Lindsay Beaton
Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.