Zoomark is set to curate ParkZoo, the pet industry trade show to be held at the Sokolniki Congress and Exhibition Center in Moscow from September 19–21, 2018.
The aim of the event is to offer the Russian pet food market an international overview of the industry. The event will host exhibitors from Europe and around the globe. The project is part of the international development strategy formulated by BolognaFiere, a European tradeshow exhibition center manager.
"We are delighted to enter into this partnership with BolognaFiere and Zoomark International and welcome Italian and foreign companies to Parkzoo,” said Natalia Morgunova, exhibition director of Artis Expo, the company that organizes ParkZoo.
Promopet is the company in charge of selling booth space and providing assistance to Italian and international exhibitors. Promopet is responsible for the operational management of Zoomark International in Italy.
After a period of recession, the Russian economy is now showing key signs of recovery, according to data processed by Zooinform. Between 2015 and 2016, the pet market registered a 8.4 percent increase in turnover, with a value of US$1,813 billion. Over the next five years (2017 to 2021) Zoomark expects to see an average annual growth of 10 percent, with a turnover of US$3,038 billion dollars.
Domestic pet food companies in Russia can now successfully compete with foreign producers in terms of product composition, according to Dmitry Trukhanov, brand manager of R-Trade, a Moscow-based manufacturer of pet food. In the last couple of decades, he said, Russian companies have obtained market experience and have good formulas, even operating in the budget market segment.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.