Dog and Cat Food Nutrition / Pet Food News / Pet Food Market Trends / Research Notes / Petfood Forum News
on April 25, 2018

Convincing buyers of pet food nutrition may drive growth

Nutritional-value promotion may be key area where the pet food industry has room to improve and expand.

Convincing dog and cat food buyers of a pet food brand’s nutritional value may provide growth opportunities for those brands, since pet owners seem willing to pay higher prices for healthier pet foods. David Sprinkle, publisher and research director at Packaged Facts, singled out nutritional-value promotion as a key…

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