In honor of National Animal Disaster Preparedness Day, Hill’s Pet Nutrition is joining its US network of animal shelter partners in a campaign to educate pet owners on the ways they can stay safe and be better prepared to survive a natural disaster.
The 2018 National Animal Disaster Preparedness Day was held on May 12, 2018 to help raise awareness of the significant risk pets face during natural disasters. On May 10, a US media tour was conducted live from the Houston SPCA featuring Dr. Jolle Kirpensteijn, Hill’s Pet Nutrition’s US Chief Professional Veterinary Officer and Patricia Mercer, Houston SPCA President and CEO in conjunction with D S Simon Media and Your Update.TV.
“Planning ahead is the best way for families to ensure that all members of their family, including pets, are ready to face an emergency,” said Joann Fuller in a press release. Fuller oversees Hill’s Pet Nutrition Food, Shelter & Love program. “Creating a pet emergency go- kit beforehand can relieve some of the stress families experience and keep pets safe when disasters strike. Our ultimate goal is to reduce the number of cats and dogs that are hurt, displaced or abandoned when communities are impacted by disaster.”
Hill’s and its shelter partners encourage families to create a pet emergency go-kit to store alongside the rest of the family’s emergency supplies. The kit should include the following items:
As part of the 2017 NADPD campaign, Hill’s employees created 5,000 pet emergency go-kits and donated them to shelter partners in disaster prone areas across the US. Shelters used these kits to underscore the importance of pet preparedness, and some even handed out kits to pet families evacuating from Houston in the aftermath of Hurricane Harvey.
Hill’s also recommends the following tips to help ensure a pet’s safety in an emergency:
When even the best plans are not enough and communities are hit hard by disaster, Hill’s Disaster Relief Network supplies free pet food to families in need. This network was established in 2013 as an extension of the Hill’s Food, Shelter & Love program, which has provided more than US$290 million worth of Hill’s pet foods to more than 1,000 shelters in North America over the last 16 years.
Since 2013, Hill’s Disaster Relief Network has delivered over 280,000 pounds of free food to nearly 300 organizations across the US in response to more than 70 disasters, including floods, tornadoes, mudslides and the devastating hurricanes and wildfires in 2017.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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