Pawluxury, a manufacturer of dog chews and treats, has donated 20 pallets of rawhide, equaling a retail value of US$59,000, to rescue dogs affected by Hurricanes Harvey and Irma. The company, based out of Richmond, Virginia, sent these donations to Texas and Florida shelters in the heart of the destruction.
Two shelters received these rawhide donations: BARC Animal Shelter & Adoptions in Houston, Texas and First Coast No Homeless Pets in Jacksonville, Florida. Both shelters, despite any damage they suffered, opened their doors to many displaced pets that are being held until they can be reunited with their families. Meanwhile, the shelters are still tending to the animals they had been caring for before the storms. With this donation, over 200,000 dogs will receive a bone to chew for comfort and stress relief after riding out these natural disasters.
Multiple US pet food companies have reached out to pet shelters affected by recent hurricanes.
California-based pet food manufacturer Canidae Pet Food is supporting Hurricane Harvey relief efforts by partnering with SaveARescue to deliver over 25,000 units of premium pet food to local shelters in the affected regions in Texas.
Another California-based premium pet food manufacturer, Perfection Pet Foods, is helping out after Hurricane Harvey. The company is providing free cat and dog food to Houston-area animal shelters that are accepting displaced animals.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.