Pawluxury, a manufacturer of dog chews and treats, has donated 20 pallets of rawhide, equaling a retail value of US$59,000, to rescue dogs affected by Hurricanes Harvey and Irma. The company, based out of Richmond, Virginia, sent these donations to Texas and Florida shelters in the heart of the destruction.
Two shelters received these rawhide donations: BARC Animal Shelter & Adoptions in Houston, Texas and First Coast No Homeless Pets in Jacksonville, Florida. Both shelters, despite any damage they suffered, opened their doors to many displaced pets that are being held until they can be reunited with their families. Meanwhile, the shelters are still tending to the animals they had been caring for before the storms. With this donation, over 200,000 dogs will receive a bone to chew for comfort and stress relief after riding out these natural disasters.
Multiple US pet food companies have reached out to pet shelters affected by recent hurricanes.
California-based pet food manufacturer Canidae Pet Food is supporting Hurricane Harvey relief efforts by partnering with SaveARescue to deliver over 25,000 units of premium pet food to local shelters in the affected regions in Texas.
Another California-based premium pet food manufacturer, Perfection Pet Foods, is helping out after Hurricane Harvey. The company is providing free cat and dog food to Houston-area animal shelters that are accepting displaced animals.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.