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Petfood Forum News
on August 2, 2018

5 natural, 7 scientific traits that pet food buyers want

When consumer’s interest in a particular trend reaches 10 percent, that’s when it becomes relevant to the whole pet food market.

The list of characteristics that pet food shoppers want in products is long, contradictory and seemingly incoherent, but certain consistent trends can be parsed out, said David Sprinkle, publisher and research director at Packaged Facts, during his presentation at Petfood Forum 2018.

Sprinkle reviewed a list of terms…

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