Improving pet's well-being and owners' satisfaction

Market insights and practical tips on pet food palatability, protection, performance measurement and pet health & nutrition. Sponsored by Diana Pet Food.

Inside a pet parent’s mind

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Diana Pet Food French study

Understanding pet parents and their thoughts and behaviors that shape the French pet food market.

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How to please pets’ and pet parents’ sense of smell?

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Sense of smell appetizer header image

Seeing a pet enjoy a meal is one of the special pleasures of pet ownership. But unpleasant odors can reduce the owner’s appreciation of the pet’s meal experience. To make mealtime a shared happy moment, pet food manufacturers need to develop products that not only appeal to a pet’s keen sense of smell but also seduce the delicate nose of pet parents.

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3 food trends to bring back from the SIAL

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3 food trends header image

Pet food market experts know that innovations in the food market never take long to spread to pet food. The last edition of SIAL, which took place in Paris from the 21th to the 25th of October 2018, was a good opportunity to discover hot food market trends. And the first one that struck people visiting the show was the comeback of taste.

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Owners buy pet food with better smell over pungent peers

Bad Smell Cat

Surveys found that pet owners may be more likely to purchase pet foods with more pleasing aromas compared to pungent competitors.

Read more at petfoodindustry.com 

 

Protect your pet food from oxidation, naturally

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Two cats looking at pet food

Oxidation is a hot topic in the pet food industry. Finding the antioxidant that will preserve a pet food’s sensorial and nutritional properties throughout its shelf life is often a headache for pet food manufacturers. Dr Françoise Michel-Salaun, Pet Food Protection R&D Manager at Videka, describes the mechanisms behind oxidation and gives some guidelines to make the best of antioxidants and naturally fight for freshness.

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Kibble coating: how to maximize palatability performance

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cat eating kibble

Making kibbles tasty and aromatic with liquid or powdered palatants is an essential element of manufacturing a pet food product that dogs and cats will love. And one of the most important aspects of dry pet food palatability is the way coating ingredients are applied to kibble.

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Palatability: take hold of holistic

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dog with owner

How can I make sure that pets will like my product? This is a major question when creating a pet food. Indeed, making sure the pet will eat it is at the heart of recipe development. It’s no surprise that palatability is critical to the success of a product launch. But palatability is multifaceted, and from the simple question above, many others emerge. 

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Palatants from plants, insects create pet food options

Cat Happy Eating Palatability

Dog and cat food palatants can now be created from plants, opening new formulation options and a buffer against potential problems with animal protein sanitary issues.

Read more at petfoodindustry.com 

 

Pet food trends, Chinese style

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Chinese style pet food trends

Among the mega pet food trends observed in the world, “Healthy Lifestyle” and “Premium Indulgence” are particularly strong in China. To fit the lifestyle and expectations of Chinese pet owners, these concepts are locally turned into convenient and tasty products featuring healthy traditional ingredients.

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Natural Goodness, pet food’s new wave

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Golden Retriever with bowl of pet food

Increasingly demanded by a fresh generation of pet parents always concerned about the origin of the food they give to their furry friends, the trend toward natural diets continues to shape pet food market evolution. And the trend is going always further to meet pet parents’ evolving expectations. What we now call “Natural Goodness” stands for conscious indulgence and reflects the demand for healthier, higher quality, and better tasting pet food.

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Versus or monadic test? How to pick the right method!

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Diana Native_Monadic blog

Versus and monadic tests are the most common methods used to assess pet food palatability. If both techniques measure the quantity of food eaten by pets at mealtime, they deliver different answers about consumption. Which method is the most appropriate to assess pet food performance? Dr Emira Mehinagic helps you make the right choice.

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Managing pet stress to preserve pet-owner bonds

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Cat being held by vet

Dogs and cats are treasured family members who share every aspect of their families’ lives, but that doesn’t mean they are free from stress. And pet lovers feel it. When consulting their veterinarian about a pet’s unwanted behavior, owners frequently say such things as “My dog is stressed when I leave him at home” or “My cat has been anxious ever since we moved.” What are stress and anxiety, how do they affect pets and their parents, and how can they be treated? Keep calm and read!

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