Kibble coating: how to maximize palatability performance

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cat eating kibble

Making kibbles tasty and aromatic with liquid or powdered palatants is an essential element of manufacturing a pet food product that dogs and cats will love. And one of the most important aspects of dry pet food palatability is the way coating ingredients are applied to kibble.

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Natural Goodness, pet food’s new wave

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Golden Retriever with bowl of pet food

Increasingly demanded by a fresh generation of pet parents always concerned about the origin of the food they give to their furry friends, the trend toward natural diets continues to shape pet food market evolution. And the trend is going always further to meet pet parents’ evolving expectations. What we now call “Natural Goodness” stands for conscious indulgence and reflects the demand for healthier, higher quality, and better tasting pet food.

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Protect your pet food from oxidation, naturally

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Two cats looking at pet food

Oxidation is a hot topic in the pet food industry. Finding the antioxidant that will preserve a pet food’s sensorial and nutritional properties throughout its shelf life is often a headache for pet food manufacturers. Dr Françoise Michel-Salaun, Pet Food Protection R&D Manager at Videka, describes the mechanisms behind oxidation and gives some guidelines to make the best of antioxidants and naturally fight for freshness.

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Managing pet stress to preserve pet-owner bonds

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Cat being held by vet

Dogs and cats are treasured family members who share every aspect of their families’ lives, but that doesn’t mean they are free from stress. And pet lovers feel it. When consulting their veterinarian about a pet’s unwanted behavior, owners frequently say such things as “My dog is stressed when I leave him at home” or “My cat has been anxious ever since we moved.” What are stress and anxiety, how do they affect pets and their parents, and how can they be treated? Keep calm and read!

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Palatability: take hold of holistic

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dog with owner

How can I make sure that pets will like my product? This is a major question when creating a pet food. Indeed, making sure the pet will eat it is at the heart of recipe development. It’s no surprise that palatability is critical to the success of a product launch. But palatability is multifaceted, and from the simple question above, many others emerge. 

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