Royal Canin balances online and global pet food presence
Nutrition and dietary advice doesn’t always come across online in the same way as when a pet owner works with a veterinarian.
Kamie Eckert started at Royal Canin by building the brand’s online presence. Now, as president of the Mars-owned company’s United States division, she leverages her pet food brands’ e-commerce capacity while maintaining a global physical footprint in veterinary and pet specialty retailer outlets.
“Having been in e-commerce, I would…