Preserving the Earth’s ecosystems and protecting its’ inhabitants appeals to a growing number of pet owners. Using sustainable sources for pet food ingredients and packaging may drive sales. For example, scientists observed pet owners’ inclination to purchase products with claims about animal welfare, such as free-range, on pet food labels. To meet this consumer demand, pet food brands have sustainability options beyond environmental protection, waste reduction and renewable energy. Ensuring the welfare of future generations also involves human rights, animal welfare and economic justice.
Read on to discover how dog, cat and other pet food brands can sustainably source pet food ingredients and packaging to gain consumer attention and fulfill corporate social responsibility goals.