Pet owner attitudes and expectations toward dog aging

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Couple with dog on beach

An exclusive survey conducted in Europe and USA confirms that dog owners are highly concerned about the health of their aging companion. They are more than ready to adopt solutions that allow their animal to stay healthy while growing old so they can share more time together.

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Healthy lifestyle, a pet food trend powered by nutrition

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raw petfood in bowls

In the highly competitive health segment, pet food manufacturers can’t market any benefit without substantiating its origin and mechanism. To satisfy pet parents who want a carefree and joyous experience when feeding their pets, they must meet their expectations with products free of controversial ingredients but full of taste. They emphasize good nutrients and powerful ingredients that fuel performance or have preventive action on health.

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Human perception key in pet food sensory technologies

Pet owners are a significant factor in how sensory technologies are set up to ensure happiness for both pets and their humans.

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Insight & trends from Pet Fair Asia 2019

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Insight Trends from Pet Fair Asia

Pet Fair Asia has become an essential event for pets and pet owners as well as pet industry players. The 22nd edition held in Shanghai New International Expo Center in August 2019 gathered more than 20,000 domestic and international pet care brands. Luying Wang, our ASPAC Marketing Executive was there. She gives you an overview of the most significant Chinese pet food market trends observed at the show.

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Cat food: How to make the most palatable kibbles

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Cat eating kibble

Palatable, attractive, tasty, appetizing, pleasant, delightful… No matter the word you pick to describe the perfect cat food, what really counts is this: will Kitty eat it?! So if you want to make sure cats will feast on your kibbles, you need to consider some key factors such as type of palatants, kibble protein content, and moisture level.

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Packaging elevates convenience for pet food

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packaging cat food

Pet owners’ increasingly busy lifestyle means growing demand for convenience options. This brings opportunities for easy-to-use packaging, while pet owners’ desire to lavish their pets with the same care as they give to their family means opportunities for convenient yet nutritious formats.

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