Premium indulgence: the trend toward pampering pets with superior quality
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Enjoyment is still a strong driver of pet food market innovation. Owners want to indulge their animal companions with inspiring and exciting culinary experiences. Artisanal foods, human-style products, tailor-made recipes… for today’s pet parents, only the best is good enough to awake Medor’s taste buds and make mealtime a shared happy moment.
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Pet owner attitudes and expectations toward dog aging
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An exclusive survey conducted in Europe and USA confirms that dog owners are highly concerned about the health of their aging companion. They are more than ready to adopt solutions that allow their animal to stay healthy while growing old so they can share more time together.
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Human perception key in pet food sensory technologies
Pet owners are a significant factor in how sensory technologies are set up to ensure happiness for both pets and their humans.
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Pet hair care market: key findings from Superzoo
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The 2019 edition of Superzoo took place at Las Vegas, Nevada, USA, from August 20 to 22. It’s an opportunity for thousands of attendees to be inspired by the pet care industry’s latest innovations. At the pet hair care pavilion, top trends were clean label, botanical ingredients, and grooming for health.
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Healthy lifestyle, a pet food trend powered by nutrition
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In the highly competitive health segment, pet food manufacturers can’t market any benefit without substantiating its origin and mechanism. To satisfy pet parents who want a carefree and joyous experience when feeding their pets, they must meet their expectations with products free of controversial ingredients but full of taste. They emphasize good nutrients and powerful ingredients that fuel performance or have preventive action on health.
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Insight & trends from Pet Fair Asia 2019
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Pet Fair Asia has become an essential event for pets and pet owners as well as pet industry players. The 22nd edition held in Shanghai New International Expo Center in August 2019 gathered more than 20,000 domestic and international pet care brands. Luying Wang, our ASPAC Marketing Executive was there. She gives you an overview of the most significant Chinese pet food market trends observed at the show.
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Cat food: How to make the most palatable kibbles
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Palatable, attractive, tasty, appetizing, pleasant, delightful… No matter the word you pick to describe the perfect cat food, what really counts is this: will Kitty eat it?! So if you want to make sure cats will feast on your kibbles, you need to consider some key factors such as type of palatants, kibble protein content, and moisture level.
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Packaging elevates convenience for pet food
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Pet owners’ increasingly busy lifestyle means growing demand for convenience options. This brings opportunities for easy-to-use packaging, while pet owners’ desire to lavish their pets with the same care as they give to their family means opportunities for convenient yet nutritious formats.
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