Healthy lifestyle, a pet food trend powered by nutrition

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raw petfood in bowls

In the highly competitive health segment, pet food manufacturers can’t market any benefit without substantiating its origin and mechanism. To satisfy pet parents who want a carefree and joyous experience when feeding their pets, they must meet their expectations with products free of controversial ingredients but full of taste. They emphasize good nutrients and powerful ingredients that fuel performance or have preventive action on health.

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Packaging elevates convenience for pet food

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packaging cat food

Pet owners’ increasingly busy lifestyle means growing demand for convenience options. This brings opportunities for easy-to-use packaging, while pet owners’ desire to lavish their pets with the same care as they give to their family means opportunities for convenient yet nutritious formats.

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Human perception key in pet food sensory technologies

Pet owners are a significant factor in how sensory technologies are set up to ensure happiness for both pets and their humans.

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Something in the air: why cat pee stinks and how to control litter odor

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Native Diana grey cat

The pungent smell of used cat litter comes primarily from odorant molecules released as urine decomposes. Among them, we can blame ammonia for being the main cause of the foul stench. Luckily, several solutions exist to control litter box odor and preserve harmony between cats and their parents.

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Kibble coating: how to maximize palatability performance

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cat eating kibble

Making kibbles tasty and aromatic with liquid or powdered palatants is an essential element of manufacturing a pet food product that dogs and cats will love. And one of the most important aspects of dry pet food palatability is the way coating ingredients are applied to kibble.

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