KLN Family Brands, parent company of NutriSource Pet Foods and Wiley Wallaby Licorice, announced today it treated kids with cancer and their families to a festive party in private suites during the New York Yankees and Toronto Blue Jays game at Yankee Stadium on Saturday, September 21, 2019. “Pinky Swear Day with the Yankees,” now in its third year, is a collaboration with Pinky Swear Foundation, a Minnesota-based non-profit that provides financial and emotional support to families around the country dealing with childhood cancer. Both NutriSource Pet Foods and Wiley Wallaby Licorice are official partners of the Yankees.
The party was the culmination of a season-long initiative that offered Yankees fans the opportunity to buy tickets to join the party with all proceeds benefiting Pinky Swear Foundation. Over $20,000 was generated by fans who enjoyed the game, unlimited food and drink and visits by former Yankees.
“A child diagnosed with cancer is every parent’s nightmare,” said KLN Family Brands President Charlie Nelson. “A day at the ballpark can be a much-needed break from hospitals, tests and treatments for kids and families. Their courage in the midst of one of the most difficult challenges they will ever have to face is deeply inspiring and humbling.”
KLN Family Brands has committed $1 million to Pinky Swear Foundation. The company also uses its sponsorship with the Yankees to promote the foundation and provides game tickets and batting practice visits throughout the season to kids with cancer and their families.
“We are thankful for the incredible support of our partners at KLN Family Brands and the New York Yankees,” said Erica Campbell, executive director for Pinky Swear Foundation. “This opportunity to connect our amazing All-Star Families with our supporters is really special. And the funds raised will allow Pinky Swear to help even more families.”