Good Boy Studios (GBS), a global, venture-backed technology company devoted to the pet space, has partnered with its 50th brand, Stella & Chewy’s. GBS joins forces with this brand through its mobile app, Pet Parade, the #1 social media app for pet parents.
The Pet Parade app will showcase Stella & Chewy’s, a leader in providing premium pet food nutrition, to Pet Parade’s millions of millennial pet owners nationwide with engaging games, contests and more. This proven system has garnered more than 36 million impressions a month to a specifically targeted and highly engaged audience, connecting pet brands and retailers to prospective new consumers through an entirely new medium. Recognizing pet-industry market shifts, GBS is collaborating extensively with other leading pet brands, such as Earth Animal, Charlee Bear, and Health Extension.
“Since our debut, a lot of hard work, collaboration and teamwork have brought us to this momentous occasion,” said Viva Chu, CEO and Co-Founder of Good Boy Studios. “Our vision is to connect millennial shoppers with brands they love, like Stella & Chewy’s, in a fun and engaging way. With the success we’ve had so far, we’re optimistic and eager for what future connections we can make as the pet industry continues to grow and evolve.”
The Pet Parade Online Marketing Platform is specially designed for pet brands, retailers and service providers to drive brand awareness, as well as online and in-store traffic, using its omnichannel advertising solution and Pet Parade mobile app. The growing platform accelerates your brand's bond, reach and engagement with Pet Parade's audience of pet lovers while they are celebrating the love of their fur babies.
Pet Parade’s proprietary Pet Demographics targeting technology allows pet brands to segment based on pet profile data, such as lifestyle, breed, gender, age, weight, fur type, and health conditions. In addition to building targeted brand awareness, Pet Parade uniquely helps with new product launches, sampling, and customer survey/insights. As importantly it also can drive traffic in-store to your retail partners, or to your website for store locations, email sign-ups, discounts, and product information.
Some of the additional omnichannel marketing capabilities enabled through the use of Good Boy Studio’s Pet Parade Online Marketing Platform include new product sampling, email acquisition, customer insight surveys, and mobile coupon distribution and redemption driving to retail or online channels.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.